Xbox entered this market in and aimed to compete in two major audiences. The younger end through gaming but also the older generation through web browsing and movie watching. Entering the ever morphing space of online gaming, Xbox was up against some serious competition. The answer for Xbox: an ambassador program.
Made up of Xbox owners and users who answer questions for other users they help make the Xbox community the best on the planet. Xbox are no fools; they have capitalised off what they know best - gaming. Their ambassador program has been well and truly gamified. It lures people into it and encourages ambassadors to complete ambassador actions.
The more actions they complete the better ambassador they are the more tires they unlock. Unlocking a new tire means rewards. These could be merch, new hidden game levels or the entrance into an exclusive competition. Fueled by these rewards, Xbox achieves the mission of the program. Cleverly, they have created a new portal within their ambassador program. The Xbox Insider Program is an optional space that Xbox users can sign up to.
Here a brand and ambassador relationship can blossom. Done through involvement in new product development, software upgrades and new game releases. This allows Xbox to tap into the invaluable opinions of its most loyal users to perfect their products before release.
Their distilling process is aided by its hands on team, with the brand often boasting that the turning of the barrels and wax sealing are still done by hand. Fans of the bourbon can really show their commitment to the brand through becoming a Maker Mark Ambassador. Branded golf balls and business cards are provided to their members for distribution, gifting ambassadors and encouraging them to spread the brand message.
The genius behind this ambassador program comes with the named bourbon barrel. All new ambassadors have a barrel named after them, denoted by an engraved placard. They are then regularly contacted with updates on its maturation progress.
The crux: the time scale, seven years. Seven years of seed spreading and nurturing. All creating a really loyal customer, or, a true ambassador. The icing on the cake, after seven years, rewarding them for their hard work the ambassador can taste their own whiskey.
They can then buy a bottle of it and even hand dip the bottle to seal it. If executed correctly, an ambassador program can be a powerful strategy to grow your brand as it focuses on trusted channels that communicate messages much more efficiently. There are a variety of the kinds of people you could use as ambassadors.
Regardless of the program, product or mission, each program requires their ambassadors to embody the brand, spread the word and increase awareness. Therefore, each ambassador must be engaged and have a passion for the product, and each program selects accordingly.
Harley Davidson select through their pre-existing customers, and Red Bull through an ability and affinity with extreme sports. This is also important because of the downsides of selecting inappropriate ambassadors. If you can execute a brand ambassador program effectively, however, it has the potential to reap massive benefits.
Duel is Brand Advocacy Platform which turns customers into advocates — we automate that lightning-in-a-bottle moment of a friend endorsing a brand. Click here to learn more about our platform. If you want to look more at the theoretical background — w atch Paul give a speech here or sign up for our newsletters to get monthly Customer Advocacy Marketing emails on tips, statistics and the science behind it. Whilst the pandemic has caused hundreds of household names to shut up shop, a select few companies have managed to thrive in the last 18 months by….
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You can also ask them about their experience with your brand and share what makes them a stand-out ambassador. This is a great way to personalize your ambassador shoutouts, and highlight your brand ambassador program in the process. Every brand ambassador, each time they promote your brand, and all the engagement and feedback that comes from each promotion. Here are some important metrics to track:. In addition to these, a brand ambassador tool can also be used to communicate with your ambassadors, manage key elements of your program, and even search for new brand ambassadors.
Keep your ambassadors engaged, track their marketing efforts, own the program experience, and scale your growth today with Referral Rock brand ambassador software! Brand ambassador programs rely on building long-term relationships. It takes continuous work and care to maintain a successful brand ambassador program. It also encourages autonomy and personal growth, for both its employees and consumers.
For this reason, the program is built to include two types of ambassadors: Global Ambassadors and Store Ambassadors. Each ambassador is selected because they reflect the Lululemon culture and today, the brand has a mix of partnerships with local ambassadors and influencers, alongside elite athletes and fitness gurus. Red Bull presents its brand ambassador program as a professional career.
Depending on their skillset, ambassadors are assigned to mobilize campus campaigns or even an entire region. SkullCandy launched an ambassador program as a way to give consumers reliable information and aid in their purchasing decision.
This additional tier of ambassadors has been very effective in influencing all the fans around them. Brand ambassadors are experts at sharing word of mouth and building trust with an audience. Why not take the relationship to the next level and invite them to your brand ambassador program?
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Read our in-depth explanation of brand ambassadors and how to find the best ambassador for your business. Read our other articles for more on affiliate marketing and affiliate programs.
Once you decide on how ambassadors will be rewarded, clearly state what needs to be accomplished to earn these rewards. You can also use a specialty software tool to automatically send out rewards for you. Read all the other marketing playbooks we have to offer on Referral Rock Learn. Referral Program Read More. Scale business through your most loyal customers. Affiliate Marketing Read More. Run an affiliate program to multiply sales and growth. Reputation Management Read More.
Brand Strategy Read More. Master the best ways to build an engaging brand. Growth Marketing Read More. No two brands are going to have the same requirements for their ambassadors. Even so, here are some criteria to consider which picking people to reach out to:. Arguably the biggest benefit of working with brand ambassadors versus influencers is that ambassadors require less hand-holding. Ideally, they already understand your company and approach to promos. Still, hooking them up with a style guide and set of expectations is helpful.
Keep in mind also that ambassadors are a reflection of your brand. In short, do your homework. This helps ambassadors grow their own channels and social presence. Living that Sims life was fate for our latest Twitch Ambassador. Send all your simsieLove to lilsimsie. For example, when tracking hashtag analytics with Sprout Social, you can keep an eye on the performance of ambassador-related hashtags. As your campaigns grow, you can figure out whether your campaigns are hitting their targets in terms of engagement.
Hopefully, these brand ambassador best practices can serve as a solid starting point for putting together your own program. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Send us an email. Send us an email Who are you trying to contact? Sales Support Other. And by rolling out your own ambassador program, you can do the same.
What is a brand ambassador program, anyway? Who are your brand ambassadors and advocates? This makes their support more genuine and influential to future clients. Employees: Employee advocates know everything about your business.
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